HVAC PPC Fundamentals: Long-lasting Concepts to Drive More Leads with Pay-per-Click

Intro to PPC: Pay-per-click Advertising Looking to boost your online presence and drive targeted traffic to your HVAC business? Look no further than PPC advertising! With PPC, you only pay when someone clicks on your ad, making it a cost-effective way to reach potential customers. By targeting specific keywords and demographics, you can ensure your […]

HVAC Brand Awareness: Fundamental Concepts and 3 Digital Tactics

A man using his laptop to imply a homeowner being reached by digital advertising.

Brand Awareness for HVAC Companies As an HVAC contractor, you know the importance of being known in your local service area and reaching potential customers. Brand awareness campaigns can help you achieve that. But doing marketing for the sake of “getting your name out there” often results in frustration, more uncertainty, and even tossing your […]

Home Remodeling Marketing: From the Basics to Omnipresence and Tangible Growth.

An image of a newly renovated spacious kitchen to represent part of our digital marketing service for home renovation businesses.

Effective Home Remodeling Marketing Strategies for Contractors Home remodeling contractors operate in a competitive industry where effective marketing strategies are crucial for success. In this blog post, we will explore the fundamental strategies that all winning home renovation contractors use, the importance of being omnipresent in your market, and how setting goals is the first […]

Why is HVAC PPC Marketing so Freakin’ Expensive!?

Just a meme illustrating a funny representation on the cost of HVAC PPC marketing. The meme shows an individual lighting a cigar with a $100 bill, which represents the cost of a click in the HVAC industry.

The cost of PPC Marketing in the HVAC industry can be unforgiving. When HVAC Contractors finally take the leap to advertise online, they often hit a brick wall when their first realization is how expensive the cost-per-click can be. We have a hypothesis as to why the HVAC cost-per-click is so costly.  In this blog […]

Estimate Your HVAC Digital Marketing Budget With Our Process and Calculator

A stock image of a lady using a calculator at work, to represent an HVAC contractor running their digital advertising strategy and budget.

Estimating Your HVAC Digital Marketing Budget Navigating the complex world of digital marketing can be a challenging task, especially for HVAC companies that may be more focused on technical services than online advertising. Yet, with the increasing digitalization of commerce and customer acquisition, having an effective digital marketing strategy is certainly crucial. One of the […]

Home Renovation PPC: Slash Inefficiencies and Stay Lean During a Tough Economy

An image of homeowners shopping for home renovation fixtures.

Let’s face it. In Biden’s economy, every advertising dollar counts. As a home renovation contractor, it is crucial to accelerate your business in order to keep up with the rising costs of materials, cabinets, labor, and even competition. We often advocate for marketing ideas that can be done at no cost, such as earning more […]

Break the HVAC Marketing Mold: Discover HVAC’s Most Underrated PPC Strategy in 2023

A mockup image of a woman using TRUTH Social on her mobile phone and discovering an advertising campaign.

HVAC Marketing and Traditional Digital Strategies In today’s competitive marketplace, HVAC marketing plays a crucial role in the success and growth of any HVAC business. Traditional digital marketing strategies are still highly effective for reaching potential customers and driving sales. Before we delve into the benefits of TRUTH Social advertising, let’s first take a look […]

Hey Roofers! Avoid this Google Ads Deathtrap

An image of two roofers actively working on a roof.

New advertisers on Google Ads are offered a $500 credit when they spend $500. However, building a Smart Campaign with little control over bidding can be a deathtrap for your ad campaigns. Avoid this by using expert mode instead.