Boost Your HVAC Business with These Simple, HVAC-Specific Digital Marketing Strategies.
In this post you will learn the importance of:
- Specifying your services and your service areas
- Clickable phone numbers
- Enabling business text messaging
- Optimizing your Google Business Profile
- Getting more customer reviews
HVAC Marketing: The Basics
As an HVAC contractor, you focus on providing top-notch service to your customers.
But in order to grow your business, you can’t ignore the importance of digital marketing.
In today’s highly competitive market, having strong marketing and technology fundamentals is crucial for attracting new customers in your service area.
In this article, we’ll explore five low-hanging fruits every HVAC company should do for marketing that will help you rank higher on Google for HVAC services, convert more of your traffic, and turn more leads into service calls.
1. Say What You Do Right Away: Be Clear About Your HVAC Services and Location.
Make it Easy for Potential Customers
The first step in optimizing your online presence is to clearly communicate what HVAC services you offer and where you operate. When potential customers land on your website, they should immediately understand that you are an HVAC contractor, the specific services you provide, and the areas you serve. This helps visitors find the information they need quickly and improves your website’s search engine optimization (SEO) by targeting relevant keywords.
Tips for implementing this strategy:
- Include your main services on the homepage above the fold. For increased relevance, adapt your messaging according to seasonality.
- Segment your main menu by your primary services (cooling, heating, air duct) and use the sub-menu for other categories such as repair, installations, maintenance, and inspections.
- Go beyond heating & cooling repair. If you offer other services such as new installations, furnaces, boilers, or duct cleaning, ensure each service lives within its specific page.
- Use targeted keywords in your website’s title tags, meta descriptions, and URL structure.
- Example: www.HVACexample.com/your-city/furnace-repair
- Highlight any relevant coupons within those service pages and even your home page.
2. Have a Clickable Phone Number in a Fixed Header: Make Contacting Your HVAC Company Effortless
Boost Conversions by Making It Easy for Customers to Call You
A clickable phone number in a fixed header ensures that your contact information is always visible and easily accessible to website visitors, regardless of how far they scroll down the page. This feature increases the chances of potential customers contacting your HVAC company, ultimately leading to more conversions and business growth.
Tips for implementing this strategy:
- Use a fixed header with your phone number prominently displayed.
- Ensure the phone number is clickable on mobile devices.
- Test the functionality on various devices and browsers to ensure compatibility.
3. Enable Text Messaging with Customers: Cater to Their Preferred Communication Methods
Improve Customer Engagement by Offering a Convenient Way to Communicate
Many customers prefer text messaging over phone calls, contact forms, or emails. By offering text messaging as a contact option, you make it easier for customers to engage with your business, ask questions, and schedule appointments.
Tips for implementing this strategy:
- Use a business text messaging platform that integrates with your existing communication tools.
- Some viable options are Podium, Kenect, Avochato.
- Don’t just have the ability to receive text messages, make sure customers understand your texting capabilities.
- Train your HVAC support team to respond promptly and professionally to text messages.
4. Claim and Optimize Your Google Business Profile: Increase Your Online Visibility
Improve Your Local SEO and Attract More Customers
A well-optimized Google Business Profile is essential for local SEO and increasing your visibility in search results. By claiming and optimizing your profile, you provide potential customers with valuable information about your business, including contact details, hours of operation, and photos of your work.
Tips for implementing this strategy:
- Claim your Google Business Profile if you haven’t already.
- Ensure your business information is accurate and up-to-date.
- Add high-quality photos of your work, team, and location.
- Use relevant keywords in your business description.
5. Build Trust & Credibility: Ask Customers for Reviews
Leverage Customer Feedback to Improve Your Online Reputation
Positive reviews are a form of currency, as they demonstrate your commitment to customer satisfaction and help build trust with potential HVAC clients. Encourage customers to leave reviews on platforms like Google and Yelp to improve your online reputation and attract new business specifically for your HVAC services.
Tips for implementing this strategy:
- Develop a system for asking satisfied HVAC customers to leave reviews on popular platforms, preferably Google.
- Respond to both positive and negative reviews professionally and promptly to show your commitment to customer satisfaction.
- Highlight your best HVAC reviews on your website and in your marketing materials to build credibility and showcase your expertise.
Conclusion
The HVAC industry is highly-competitive.
To conquer top search results in your service area, you will likely need advanced Paid Search, SEO, and Local SEO strategies.
However, no advanced strategy can be successful without the fundamentals.
By following these industry-specific digital marketing strategies tailored for HVAC companies, you’ll be well on your way to boosting your online presence, attracting more customers, and growing your business.
Want to go from low-hanging fruits to advanced HVAC marketing strategies?
Book a call with an expert today!
