Break the HVAC Marketing Mold: Discover HVAC’s Most Underrated PPC Strategy in 2023

A mockup image of a woman using TRUTH Social on her mobile phone and discovering an advertising campaign.
Ignacio Falco
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HVAC Marketing and Traditional Digital Strategies

In today’s competitive marketplace, HVAC marketing plays a crucial role in the success and growth of any HVAC business. Traditional digital marketing strategies are still highly effective for reaching potential customers and driving sales. Before we delve into the benefits of TRUTH Social advertising, let’s first take a look at some essential digital marketing strategies that HVAC contractors should continue to prioritize.

A Well-Designed Website

A professional and user-friendly website is the foundation of your online presence. Your website should clearly communicate your services, expertise, and unique selling points. It should also be easy to navigate and mobile-friendly, as more and more customers are using their smartphones to search for local Cooling or Heating services.

Search Engine Optimization (SEO)

SEO is the process of improving your website’s visibility on search engines like Google. By optimizing your website for relevant keywords, creating valuable content, and earning quality backlinks, you can increase your organic search rankings and drive more traffic to your site.

Local SEO

Local SEO is a subset of SEO that focuses on optimizing your website for local searches. This includes claiming and optimizing your Google My Business listing, building local citations, and encouraging customers to leave reviews. A strong local SEO strategy can help your HVAC business appear in the top search results for customers in your service area.

Social Media Presence

Maintaining a strong social media presence is crucial for building brand awareness and engaging with potential customers. Platforms like Facebook, Twitter, and Instagram allow you to share valuable content, promote special offers, and showcase your company’s expertise. Additionally, social media platforms provide an opportunity to interact with customers and address any questions or concerns.

Google Ads

Google Ads is a pay-per-click (PPC) advertising platform that allows you to bid on keywords relevant to your HVAC services. With Google Ads, you can create targeted ad campaigns that reach potential customers when they are actively searching for HVAC services. This can be a highly effective way to generate leads and drive sales.

The Cost Per Click for HVAC Can Be Unforgiving

While Google Ads remains a highly recommended digital marketing strategy for HVAC contractors, it’s important to recognize the competitive nature of the industry. During peak season, we have seen the cost-per-click (CPC) can skyrocket to as high as $150, making it difficult for small to medium-sized businesses to maintain a consistent advertising presence, especially if they are not getting the return they are seeking. As a result, exploring alternative advertising platforms can help HVAC contractors diversify their marketing efforts and reach new customers more cost-effectively.

How much do HVAC companies spend on advertising?

The amount HVAC companies spend on advertising can vary greatly depending on factors such as their size, location, and specific marketing goals. Typical monthly advertising budgets for HVAC contractors may start at around $1,000. However, as their campaigns become more successful and they begin to scale their marketing efforts, some HVAC contractors increase their spending to $12,000 to $15,000 per month, or even more.

Ultimately, the amount HVAC companies are willing to invest in advertising depends on the return on investment (ROI) they are able to achieve. As long as their marketing strategies are generating a desirable ROI, HVAC contractors may continue to increase their advertising budgets to further grow their businesses and reach new customers.

But What If HVAC Companies Would Find a Blue Ocean Where They Can Advertise?

As an HVAC contractor, you’re always looking for ways to generate new leads and grow your business. In today’s increasingly digital world, social media platforms play a key role in reaching potential customers. One platform that’s often overlooked but holds immense potential for HVAC contractors is TRUTH Social. Launched in 2022, TRUTH Social is a fast-growing social media platform that aims to provide users with an uncensored space for sharing ideas and content.

TRUTH Social Advertising

As HVAC contractors seek cost-effective advertising alternatives to traditional platforms like Google Ads, TRUTH Social has emerged as a promising option. Boasting over 5 million users as of May 2023, and an advertising platform powered by Rumble, TRUTH Social offers a unique opportunity for HVAC businesses to reach a new and engaged audience.

The cost-per-click (CPC) for display ads on TRUTH Social is significantly lower than that of Google Ads, particularly during peak season. We have seen display ads on TRUTH Social receive clicks for as low as $0.30, with the average CPC hovering around the $1 mark. This makes it an attractive option for HVAC contractors looking to diversify their advertising efforts while still achieving a strong ROI.

By leveraging TRUTH Social’s affordable advertising platform, HVAC businesses can expand their reach and tap into a growing user base, ultimately leading to increased visibility and growth opportunities.

An image of a hand holding a mobile phone with the TRUTH Social app that symbolizes our TRUTH Social Ads services. In the background, there's an image of a smiling and radiant President Donald J Trump.

GeoTargeting on TRUTH Social Ads

One of the key features that makes TRUTH Social an ideal advertising platform for HVAC contractors is its GeoTargeting capabilities. Advertisers have the option to target their ads by state or city, allowing contractors to effectively showcase their services to potential customers within their local service area.

By utilizing GeoTargeting on TRUTH Social ads, HVAC businesses can ensure that their marketing efforts are reaching the right audience – those who are most likely to require their services. This targeted approach helps maximize the efficiency of advertising budgets and increases the likelihood of generating high-quality leads and conversions.

Interested yet? Learn how to advertise on TRUTH Social.

The Underrated Potential of TRUTH Social for HVAC Contractors

There are several reasons why TRUTH Social is an underrated platform for HVAC advertising. These reasons include increased visibility, low competition, reaching new target audiences, and establishing trust and credibility.

Additionally, we have discovered TRUTH Social users are keen to support brands and businesses that promote their services on the platform.

Increased Visibility and Brand Awareness

While TRUTH Social may not yet have the same user base as Facebook or Twitter, its rapid growth offers HVAC contractors an opportunity to get in on the ground floor and establish a strong presence. By being an early adopter, your company can stand out and gain visibility among users who are just discovering the platform.

Reaching a New Target Audience

TRUTH Social attracts a diverse range of users, including those who are looking for an alternative to mainstream social media platforms. This presents a unique opportunity for HVAC contractors to reach a new target audience that may not be as active on other social media channels.

Establishing Trust and Credibility

As a relatively new platform, TRUTH Social users are more likely to be actively engaged and looking for reliable, trustworthy sources of information. By sharing valuable content and engaging with users, HVAC contractors can build credibility and trust among potential customers.

How to Utilize TRUTH Social for HVAC Advertising

Now that you understand the potential benefits of using TRUTH Social for your HVAC business, let’s discuss some strategies for effectively utilizing the platform.

Create an Engaging Profile

Your profile on TRUTH Social should clearly communicate your company’s values, expertise, and services. Make sure to include a professional profile picture, a brief description of your business, and contact information.

Share Valuable Content

Regularly post content that provides value to your audience

, such as tips for maintaining HVAC systems, industry news, and updates on your latest projects. This will help establish your company as an expert in the field and keep your audience engaged.

Use Hashtags and Geotags

To increase the visibility of your posts, use relevant hashtags and geotags. Hashtags can help users find content related to specific topics, while geotags can help you connect with potential customers in your service area.

Interact with Potential Customers

Engage with users who comment on your posts or mention your company in their posts. Respond to questions and address any concerns. This will not only demonstrate your commitment to customer service, but also help build trust and credibility among your audience.

Fair warning: There will be trolls. Who cares.

An mockup image of a woman using TRUTH Social on her phone

Tips for Crafting Compelling TRUTH Social Ads

To make the most of your TRUTH Social advertising efforts, consider the following tips for creating effective ads:

Keep It Simple and Relevant

Avoid using jargon or overly technical language in your ads. Instead, focus on communicating the benefits of your services in a clear and concise manner. Make sure your ads are relevant to your target audience and address their needs and pain points.

Most TRUTH Social display ads are 336×280 px, so do not overload your images with text. With TRUTH Social Native Ads, you can have the ability to add a headline, approximately 70 characters.

Highlight Special Offers and Promotions

Promote special offers, discounts, and promotions through your TRUTH Social ads. This can be a powerful way to incentivize users to take action, such as scheduling an appointment or requesting a quote.

Leverage Customer Testimonials

Social proof is a powerful tool for building trust and credibility. Share customer testimonials and reviews in your ads to showcase your company’s commitment to quality service and customer satisfaction.

h your TRUTH Social ads. This can be a powerful way to incentivize users to take action, such as scheduling an appointment or requesting a quote.

Leverage Customer Testimonials

Social proof is a powerful tool for building trust and credibility. Share customer testimonials and reviews in your ads to showcase your company’s commitment to quality service and customer satisfaction.

Measuring the Success of Your TRUTH Social Campaign

To evaluate the effectiveness of your TRUTH Social advertising efforts, it’s important to track key performance indicators (KPIs) and analyze the results.

Tracking Key Performance Indicators (KPIs)

Conversion tracking on TRUTH Social and Rumble Ads is not as sophisticated as some of the other big tech platforms. At least not for now.

However, some KPIs you should monitor include impressions, clicks, and engagement rates.

These metrics can help you understand how well your ads are performing and whether they’re resonating with your target audience.

For advanced GA4 conversion tracking for lead generation campaigns, you can view our comprehensive guide on how to advertise on TRUTH Social or connect with our team.

Analyzing and Adjusting Your Strategy

Regularly review your KPIs and adjust your strategy as needed. This might involve testing different ad formats, tweaking your messaging, or refining your targeting to better reach your desired audience.


TRUTH Social advertising presents a unique and underrated opportunity for HVAC contractors to increase their visibility, reach new target audiences, and build a loyal base. By following the strategies and tips outlined in this article, you can effectively harness the potential of TRUTH Social to grow your HVAC business.

Get help with your TRUTH Social Ads from our expert team.

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